Our “Life at Le Louvre” blog features are for us to connect with our favourite people, brands and lifestyle icons and share them with our ever-growing fashion audience. Beginning with Miss Wightman and then Georgina Weir we have always been proud to surround ourselves with smart, stylish, and clever people that make life more interesting.
The Australian Financial Review believes “it’s fitting that a Myer is behind a new made-in-melbourne label”, and we couldn’t agree more. Le Louvre has always concerned itself with international brands from Europe, the UK and the Americas, however there are times when we like to connect with and cultivate local. Step up Fiona Myer, who needs little introduction! Ultra stylish and with the iconic Melbourne stamp to boot we just had to introduce you to her new label White Story by Fiona Myer and a morsel of who she is behind the scenes.
Where I can unwind, roll my sleeves up and be creative. It is a place where I can
spend time with my husband and children and get lost within a moment of
Why did you found white story…
I felt I had more to contribute to fashion and lifestyle here in Australia. The first chapter of White Story, White Shirts was founded on the unmet need of simplicity and luxury basics in our ever changing world. Named after the influential women in my life, the shirts are designed to form connections and bridge the gap between woman at work and woman at home, creating a sense of effortless sophistication. At the right time I want to be able to give back and to support young designers with great minds along my journey.
One piece of advice I always listen to …
My husband …”Don’t let perfection get in the way of progress”
Your style icon…
Victoria Beckham. One of my favourite quotes from her is “I am no longer famous I am successful”.
Valentino OR Saint Laurent?
Chloe OR Stella McCartney?
That’s hard.. Both!