The timeless classic white shirt never goes out of style. Today were thrilled to talk about the brand that’s keeping it a classic. Any Guesses? Defined by subtle and effortless sophistication with opulent finishes, refined German label Jil Sander is the culprit. Long been recognised for its signature aesthetics, its a brand we have been carrying for many years and withstanding the test of time were proud to continue to do so.
New Designers at the Helm
To refresh the memory, husband and wife Luke and Lucie Meier are the power duo behind the brand Jil Sander. Beginning their journey in 2017 they are taking helm to honour what the house has always stood for, whilst bringing in their creativity to flair their own subtle twists.
The capsule collection that’s got everyone talking
Doing just that, is the all new and talked about 7 day white shirt capsule collection. The classic white cotton poplin shirt made iconic by the house’s namesake founder is the feature, with Luke & Lucie adding their imaginative iterations to redesign the shirt suitable for each day of the week. Think innovative cuffs, off centre hemlines, Mother of Pearl buttons and premium supine cotton spun in Egypt, luxury is ensured on a daily basis.
The mood and function that each day brings is what informs each shirt. As the week progresses, so does the volume of the shirts. Starting the week in precise and fitted shapes, the collection then paves the way to become more relaxed as the weekend approaches because naturally we feel more at ease and our clothes should too.
The difference is in the detail
The classic white shirt is a wardrobe staple regarded universally. The simplicity is the drawcard to being a foolproof option that can work for any occasion. With the white shirt brings serenity and a fresh complexion. However, when adding to the classic collection, there is always a few questions one should go by. The first being, ‘What’s the difference’? Because when looking at Jil Sander, the difference is in the detail.
The second is, ‘how are you styling it’? What you pair with it is the way you make the classic feel fresh. Wear yours with some androgynous pants and kitten heels or pair it back with a skirt and sneakers. Button it up to the neck and add a blazer or make it bold with statement jewellery. When the weather warms, if your favourite is long enough wear it solo as a dress. Whatever the time of year this white staple is evergreen.
The next chapter
Writing the next chapter for Jil Sander, Lucie says it’s not about changing the identity but about creating collections that are progressive and modern. There wasn’t much we didn’t love from the new collection with the word ‘purity’ forming the essence of it. Luscious fabrics, sharp lines, clean visions, and couture techniques paired with pale and delicate shades, the pieces ticked every box.
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