From the time the first promotional t-shirt was created in 1939 for the Wizard of Oz, the fashion industry has been designing shirts to promote various fashion houses and events for fun as well as profit.
The humble t-shirt was the casual dress item that was worn at home or on your gym run. Gradually, however it has infiltrated the fashion world as the item to wear on any occasion. T-shirts are no longer the understate clothing item. The T-shirt of today has become the way to show your attitude, personality, political beliefs and even your fashion prowess. Take for example Victoria Beckham’s off-duty style. The starlet-now iconic fashion designer shows off her humorous side through her off-duty styling here.
Investing in a designer t-shirt from season to season is the perfect way to also stay on trend.
Change up your seasonal work wardrobe by pairing that new tee with your classic Saint Laurent blazer or iconic biker jacket. Try the weekender look with your Moncler puffa coat or even just a fresh new t-shirt worked back with your super cool Stella denim.
Stella McCartney is the princess of laid-back cool. The Stella t-shirt is super soft and supple and designed to work back perfectly with her tailoring for an effortlessly cool look. Stars are the order of the day for her loyal clientele and we can never get enough.
Saint Laurent this season has thrown back to the glory days of the 1970s when the iconic designer himself was writing the plays. These super cool t-shirts are incredibly soft and the jersey employed is almost like a warm hug that is incredibly hot to wear.
The T-shirt Safari
After a long time of fashion preferring to name check itself in aesthetic only through signature cuts and embellishments – the ostentatiousness of logo-emblazoned fashion is back. This Vintage Animal Tee is about to replace your Basic White T-Shirt.
In so many different formats, including the iconic renewal of the Vintage Gucci Classic Tee, you are destined to find one that suits your style
So French-y, So Chic.
Upgrade your wardrobe staples with the help of Maison Labiche T-shirts. Expect Breton tops, classic cottons and the elegance that only the French can pull off. This is the sort of wash and wear is what you will simply adore.